LEADING THE REBELLION

I’m Allison. I’ve made it my life’s work to make complex anatomy simple, to support massage therapists as they learn, and to help them forge their own paths in the field of massage and bodywork.

For more than two decades, I’ve worked on—and with—thousands of bodies. With every session and every student, I’ve built a business rooted in clinical knowledge, irreverent humor, and a deep respect for the tissues that carry us through life. I’m a massage therapist, a NCBTMB-approved educator, and the founder of Rebel Massage—a woman-owned business that offers bodywork products, education, and a rebellious take on what healing really means.

I create massage and bodywork butters made with functional botanicals and honest ingredients that support therapists' work in ways traditional lotions do not. I also teach techniques and anatomy through hands-on tutorials, demonstrations, story-telling and—when needed—even a little anatomy body painting. In this way, I help professionals better understand the body—and their clients.

From launching my YouTube channel to co-founding a massage school, every step of my career has been about helping therapists think critically, get curious, and define their own approach.

When I founded Rebel Massage in 2017, things grew in ways I never expected. Today, the brand has a national footprint and a growing international audience.  

These days, I run a small-but-mighty team at our warehouse-studio space, where much of the time we find ourselves elbow-deep in butter. When I'm not, you can find me filming demonstrations and tutorials, writing a recurring technique column for Massage & Bodywork Magazine, recording a monthly “Rebel MT” podcast (several episodes of which have topped the ABMP charts), or speaking and teaching across the U.S. and beyond.

I chose the name Rebel Massage not to be defiant, but because I believe in empowering therapists (and clients) to think differently. To break from trends. To ask better questions. To chart their own course toward healing.

I work hard at being strong, smart, and real.

And I occasionally work on my kids. If they’re good.
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Founder
Allison providing massage demo to a person lying on a table at an ABMP event
Massage Educator
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Body Butter Maker
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Founder
Allison providing massage demo to a person lying on a table at an ABMP event
Massage Educator
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Body Butter Maker
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Founder
Allison providing massage demo to a person lying on a table at an ABMP event
Massage Educator
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Body Butter Maker
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Founder
Allison providing massage demo to a person lying on a table at an ABMP event
Massage Educator
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Body Butter Maker
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Founder
Allison providing massage demo to a person lying on a table at an ABMP event
Massage Educator
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Body Butter Maker
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Founder
Allison providing massage demo to a person lying on a table at an ABMP event
Massage Educator
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Body Butter Maker
My Massage Path

The Rebel Massage Story So Far

October 2000

Graduated from the Boulder College of Massage Therapy

2016

First video on YouTube - Rebel Massage Established!

2017

Launched Rebel Massage website, had first butter sale (Get A Grip)

2018

Launched Total Meltdown, first CE course taught, hit 100k subscribers on YouTube

2020–2021

First podcast, first blog, first Massage & Bodywork published article

2022

Launched Panic Button

2025

Moved into warehouse, launched Slow Your Roll
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The Rebellion Alliance is more than a membership — it’s a gathering place for massage and bodywork professionals who want to grow with intention, challenge the status quo, and do it all without losing their edge.

 

If that sounds like your kind of rebellion, you’re already one of us.

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